In recent years, the online education industry has seen a significant shift towards micro courses. These short, focused courses are designed to provide specific knowledge or skills in a concise and affordable manner. One particular trend that has gained traction is the rise of the $7 micro course.
So, what exactly is a $7 micro course? It’s a bite-sized online course that offers valuable content at an extremely affordable price point. These courses are typically focused on a specific topic and are designed to be completed within a short period of time, usually a few hours or less.
Why has the $7 micro course become so popular? There are several reasons behind its rise:
1. Accessibility
One of the main advantages of the $7 micro course is its accessibility. With such a low price point, these courses are affordable for a wide range of individuals. This makes them accessible to people who may not have the financial means to invest in more expensive courses or traditional education.
2. Time Efficiency
Another key benefit of micro courses is their time efficiency. Many people lead busy lives and struggle to find the time to commit to long, in-depth courses. The short duration of micro courses allows learners to quickly acquire knowledge and skills without a significant time commitment.
3. Specificity
Micro courses are highly focused on specific topics, which makes them attractive to learners who are looking to acquire knowledge in a particular area. These courses provide targeted learning experiences that can be immediately applied to real-life situations.
4. Low Risk Investment
At just $7, micro courses represent a low-risk investment for learners. This allows potential buyers to try out different courses without a significant financial commitment. If they find value in the course, they may be more inclined to invest in higher-priced offerings from the same provider.
5. Scalability for Course Creators
For course creators, the $7 micro course model offers scalability. By pricing their courses at a lower price point, creators can attract a larger customer base. This can lead to higher sales volume and increased revenue, even if the profit margin per course is lower.
Photo by Cristin Hume on Unsplash.
Now that we understand the appeal of the $7 micro course, let’s explore how you can make money selling them:
1. Choose a Niche
Identify a specific niche or topic that you have expertise in or are passionate about. This will help you differentiate your course and target a specific audience.
2. Create Valuable Content
Develop high-quality content that provides value to your target audience. Focus on delivering actionable insights and practical knowledge that learners can apply in their lives or careers.
3. Market Your Course
Utilize various marketing channels to promote your course. Leverage social media, email marketing, and content marketing to reach your target audience. Consider collaborating with influencers or offering limited-time discounts to generate buzz and increase sales.
4. Provide Exceptional Customer Support
Offer excellent customer support to build trust and ensure customer satisfaction. Respond to inquiries promptly and provide assistance whenever needed. Positive reviews and word-of-mouth recommendations can go a long way in attracting new customers.
5. Upsell and Cross-sell
Once you have established a customer base, consider upselling or cross-selling additional products or services. This could include more comprehensive courses, coaching sessions, or even physical products related to your niche.
In conclusion, the rise of the $7 micro course has revolutionized the online education industry. These affordable and concise courses offer accessibility, time efficiency, and targeted learning experiences. By creating valuable content and implementing effective marketing strategies, you can tap into this growing market and make money selling micro courses.
No responses yet